Unveiling the Commercial Curtain,
In recent decades, the dog training industry has undergone a profound transformation, morphing into a highly commercialised sphere. At the heart of this shift is the widespread promotion of puppy training classes and dog training programs as indispensable steps to achieving a well-behaved pet. This narrative, driven by a booming industry, leans heavily on the notion that standardised classes are a non-negotiable aspect of responsible dog ownership. However, it’s crucial to peel back the layers of this belief and examine the realities of modern dog training, particularly its one-size-fits-all approach and its roots in commercial interests.
Many dog training classes and programs are, in fact, based on business models that have been packaged and sold as part of certification courses for aspiring trainers. This approach often results in a standardised curriculum that fails to account for the unique personalities, learning styles, and needs of individual dogs. Rather than tailoring methods to suit the dog and owner, these programs tend to enforce a uniform set of rules and expectations, subtly implying that deviation from these norms equates to failure.
The insistence on the necessity of puppy classes and structured training regimes is not just misleading; it’s a reflection of a wider trend towards commodification within the industry. Dog owners are frequently bombarded with messages suggesting that without enrolling in these classes, they are somehow neglecting their duties and jeopardising their chances of nurturing a harmonious relationship with their pet. This narrative serves the interests of a sector that thrives on conformity and consumer buy-in, rather than genuine, individualised K9 well-being.
This is not to undermine the value of training itself, which plays a vital role in facilitating communication and ensuring safety. However, the distinction must be made between training that respects and adapts to the individual dog and owner, and training that adheres rigidly to a commercial template. The former fosters understanding and growth, while the latter often leads to frustration and disconnection.
The time has come to challenge the prevailing dogma of the dog training world. It’s essential to recognise that the journey of living with and learning from a dog is highly personal and cannot be effectively standardised. Dog owners should feel empowered to seek out training options that resonate with their values and the unique character of their pet, rather than feeling coerced into conforming to an impersonal, business-driven model.
Ultimately, the goal is to cultivate a relationship built on mutual understanding, respect, and love, rather than on the ability to tick off a list of commands or behaviours. By stepping away from the commercialised narrative and embracing a more personalised approach to dog training, we can ensure that the journey we embark on with our K9 companions is as enriching and fulfilling as possible, for both parties involved.
Philip Alain: Master Dog Trainer & Professional Behaviourist Practioner